The Challenges of Organizing Business Promotions During the New Year Holiday Season 🚀

Organizing an event during the New Year period is a significant challenge, given the large number of target audience members traveling outside Hong Kong. As a marketing technology company specializing in assisting SMEs and micro-enterprises, we meticulously designed and tested a process to successfully ensure sufficient guest participation, smooth event execution, and maximized event impact.

How to invite your target audience to a speech during the New Year festival?

During the festive season, competition is fierce. How can you ensure your invitations stand out and get responses? Our strategy is as follows:

(1) Create a login page containing a promotional video 📄

Design an attractive landing page featuring a short video that clearly showcases the event's value and details. Ensure the registration process is simple, allowing participants to sign up easily.

(2) Activity reservation and payment 📅💵

Use professional event management tools to create the event and provide multiple payment options. This not only makes it convenient for participants but also effectively manages attendance."

3. Promote through existing groups and EDM (email direct marketing) 📱📧

Utilize your existing social circles and email lists for promotion. These channels can quickly spread your event information to people who are already interested in your brand.

4. Necessary communication and follow-up with unpaid participants 🔄

For participants who have registered but not yet paid, we will send friendly reminders and resend the payment link to ensure they don't miss this opportunity

5. Automatic confirmation of participation ✅

A few days before the event, an automatic confirmation message is sent to remind participants of the time and location of the event, thereby increasing attendance.

6. Feedback collection during the event 📊

Prepare a questionnaire or feedback form to distribute during or at the end of the event. This will not only allow you to collect participants' opinions in a timely manner, but also provide data support for subsequent improvements.

7. Post-event follow-up 📨

After the event ends, we will follow up with participants to thank them for their participation and possibly offer future business collaboration opportunities.

From invitations to feedback, every step was designed to reduce overall workload while increasing invitation volume, engagement, and business opportunities. In summary, we achieved the following benefits:

Minimize workload 🛠 Automation processes reduce manual operations.

Reconnect with old friends 🎙 Use events to rebuild business relationships.

Real-time feedback 🔑 Collects real-time feedback from participants during the event.

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