Why Writing Blogs Still Matters in the Era of AI (Even If You Think No One Reads Them)
- L Alan
- Jan 3
- 8 min read
Updated: 4 days ago
“Writing blogs has no use in our market. Nobody bothers to read it.”
If you’ve ever said or thought this, you’re not alone. Many SME founders and consultants in Hong Kong, the UK and beyond feel exactly the same—especially now that AI tools can spit out “content” in seconds.
But before you completely give up on blogging, it’s worth asking a different question:
When someone Googles your problem, your niche, or your brand name—what does Google (and AI) actually see?
Is it your expertise? Or your competitors’? [Source: FirstPageSage, Google Search Central]
Search engines and large language models (LLMs) like ChatGPT, Gemini and NotebookLM quietly read and index blog content every day—even when humans don’t click every post. If your brand has no updated, structured content, these systems simply learn from someone else. [Source: Google Search Central, Google Search Central]
In the era of AI, your blog is no longer “just a marketing channel”. It’s becoming your digital knowledge base—the source code that powers search visibility, AI assistants, and, eventually, a digital version of you.
“Blog Has No Use” – The Real Pain Behind That Sentence
From working with SMEs and consultants across Hong Kong, Macau and the UK, a pattern emerges again and again:
“We post, but there’s no response.”
“Our industry is different, people don’t read blogs here.”
“Boss keeps asking ‘What’s the ROI?’ and we don’t know.”
“We’re already overloaded. No time to write long articles.”
Underneath, the painpoints are very similar:
No time or bandwidth
Your team is already doing sales, operations, customer service. Writing a thoughtful blog post feels like a luxury.
No clear content strategy
Most SMEs are guessing topics and posting when there’s a spare hour. Only around 28% have a documented content strategy, which means most content is disconnected from real search demand or the sales funnel.
No visibility in search or AI tools
Even if you have a couple of posts, they’re not structured, updated, or connected to keywords your audience actually types into Google, so they never build momentum. [Source: SiegeMedia, FirstPageSage]
No scalable way to “clone” your expertise
Consultants and domain experts feel stuck in 1:1 calls. Every new lead starts from zero, asking the same basic questions again and again. [Source: Fortune]
So when you say, “Writing blog has no use,” what you usually mean is:
“I don’t have a system that makes blogging worth the effort.”
The Hidden Reason Your Blog Feels Useless: How Search & AI Actually See You
1. From Google’s Perspective: No Content = No Expertise
Despite all the noise about social media and short video, organic search is still the quiet workhorse of digital growth:
Around half of website traffic still comes from organic search, and SEO consistently delivers one of the highest ROIs among marketing channels. [Source: Wellows, Data-Mania]
Google’s ranking factors now heavily favour consistent, satisfying content and clear niche expertise, not random posts. [Source: Moz, FirstPageSage]
If your site has:
Only a few old updates,
No clear topical focus,
No articles that deeply answer important questions in your niche,
then from Google’s point of view, you’re not an authority. You might be brilliant in real life—but there’s no evidence in the index.
2. From AI’s Perspective: No Knowledge Base, No “Digital You”
AI assistants are quickly becoming the first layer between you and your future customers:
People now ask ChatGPT or Gemini for “best practices”, “how to choose a vendor”, or “what to consider before hiring X”.
Tools like NotebookLM let users upload booklets and guides, then ask personalised questions—turning static content into a live conversation partner. [Source: Dataconomy, Glow]
All of this depends on having content to learn from.
If you haven’t put your thinking, methods and case stories into text, AI has nothing specific to learn about you. It fills the gap with:
Generic internet content, or
Your competitor’s well-structured blog. [Source: Atomic Digital Marketing, Qualimero]
Ray Dalio’s “Digital Ray” is a vivid example. That AI clone works because it’s trained on decades of his writings, principles and Q&A. Without that library, there is no digital Ray—just a generic chatbot. [Source: Fortune, Observer, LinkedIn | Ray Dalio]
3. From the SME Reality: Strategy, Not Tools, Is the Missing Piece
Research and V8’s own analysis show:
About 70% of SMEs struggle with content marketing mainly due to time and resource constraints.
Only a minority have a coherent strategy; most are automating guesswork with AI instead of automating a proven system.
The problem is not “blogs don’t work in my market.”
The problem is: “We’ve never built a blog that’s designed for search, AI, and sales.”
The Shift: Your Blog as the Core of Your AI-Ready Knowledge Base
Instead of treating blogging as “nice-to-have marketing”, treat it as building a knowledge base that trains both search engines and AI.
At V8, we use the REAL approach — Research, Evaluation, Automation, Long-Lasting — as the backbone of that process.
Step 1 – Research: Let Your Market Tell You What to Write
Most SMEs start with “What should we post?”
Strategic SMEs start with: “What does my ideal customer need to know before they buy?”
This is where we:
Analyse search behaviour in your GEO (UK, HK, EU) to see what people actually type into Google around your niche. [Source: Surfer, FirstPageSage]
Extract FAQs from WhatsApp chats, Zoom calls, and email threads. These questions become your most valuable blog topics.
Map your competitors’ content: what they talk about—and what they don’t.
The result isn’t a random content calendar. It’s a prioritised topic list aligned with real audience demand and your sales journey, not your guesses. [Source: Passionfruit]
Step 2 – Evaluation: 30 Minutes of Talking → A Month of Content
You don’t need to become a full-time writer.
You already know your stuff—you just need a way to capture it once and multiply it.
Using the same hybrid workflow V8 uses with clients like Gina Cheng:
You talk for 30 minutes about:
A recent client case.
A mistake people always make.
A concept you wish every prospect understood.
AI transcribes and restructures this into:
A long-form blog article.
Multiple LinkedIn posts.
Short scripts for Reels / YouTube / TikTok.
Material to train your AI assistant or internal knowledge bot. [Source: European Business Magazine]
You review, correct nuance, add real examples—that’s where your expertise comes in.
The AI handles structure; you handle the thinking.
For many SMEs this turns “I don’t have time” into “I can handle 30 minutes per week.”
Step 3 – Automation: Let Your Blog Answer Repetitive Questions for You
Once your blog begins to form a structured library, it becomes the brain for:
Website chatbots that answer questions using your own posts, not generic internet text. [Source: Qualimero, Atomic Digital Marketing]
NotebookLM-style experiences where people can “study” your booklet and ask questions based on their situation. [Source: Glow Connect, Dataconomy]
A first-generation “digital you” that gives preliminary consultation before anyone speaks to you live. [Source: LinkedIn|Everett Zufelt, Quasa, Fortune]
Suddenly:
The “educational” calls shrink.
Prospects coming to you have already consumed your thinking or interacted with your AI assistant.
Your calendar fills less with “explain basics” and more with “let’s discuss implementation and budget.”
You haven’t just written blogs. You’ve built a scalable pre-sales consultant, powered by your knowledge.
Step 4 – Long-Lasting: Every Blog as a Brick in Your IP
Social posts vanish in 24–48 hours.
A well-crafted, updated blog can:
Rank and bring in relevant traffic for years. [Source: Wellows]
Train AI models for Q&A, content generation, and personal digital twins.
Be refreshed with new stats, examples and CTAs every 6–12 months to keep it “fresh” in Google’s eyes. [Source: SiegeMedia, Surfer]
Over 6–18 months, each article becomes a brick in your IP library — a library that belongs to you, not to a platform. This is also the foundation you need if one day you want your own “Digital [Your Name]” answering questions in your style.
What You Gain If You Treat Blogs as AI-Ready Assets
The upside is very practical.
For B2B SMEs
More qualified inbound leads
B2B companies that blog consistently see significantly higher lead volumes; some studies indicate up to 67% more leads than non-blogging peers. [Source: SlashExpert]
Better ROI than “spray and pray” ads
Well-executed SEO/content routinely outperforms many paid channels on ROI, especially when viewed over 12+ months rather than weeks. [Source: Data-Mania, Wellows]
Stronger positioning when entering new markets
When you expand into the UK, EU or other regions, search and AI tools are often the first place people check whether you’re credible or just “another vendor”.
For Consultants, Trainers, and Domain Experts
A scalable “digital you”
You can’t attend 100 meetings per week—but your AI assistant trained on your blog can answer 100 basic questions per day without burning out. [Source: Fortune, Atomic Digital Marketing, Qualimero]
Higher-quality conversations
By the time people reach you, they’ve seen your frameworks, your stories, your way of thinking. The discussion jumps quickly into “Is this a fit and how do we implement?”.
Proof of expertise for speaking and partnerships
Event organisers, partners and media don’t just listen to your pitch. They Google you. A strong content library makes collaboration a low-risk decision for them.
For Overloaded Marketing Teams
10x content without 10x headcount
AI-assisted workflows let a small team produce and repurpose content at a pace that would previously require an entire department—if the strategy is right.
Consistency without burnout
Instead of “we post when someone has time”, you follow a predictable system: 30-minute recording → AI draft → human refinement → multi-channel distribution. [Source: European Business Magazine]
If You’ve Ever Said “Blogging Doesn’t Work for Us”… Read This Twice
When most SMEs say “blogging doesn’t work in our market”, it usually means:
“We don’t have time.”
“We don’t have a strategy or system.”
“We don’t know how to connect content, AI and leads.”
The good news: these are process problems, not market problems.
And that’s exactly where V8’s AI Marketing service comes in.
We don’t just tell you “go create more content”.
We:
Use the REAL approach to research what your audience actually cares about.
Set up an AI-assisted workflow so your expertise becomes blogs, social content, and AI training data with minimal extra time from you.
Connect it all into a funnel and CRM so your blog isn’t just “nice content” but a working engine that nurtures and converts.
Want Your Blog to Train Google, AI—and Your Future Customers—Instead of Your Competitors’?
If you’re tired of:
Posting randomly and seeing nothing move,
Watching competitors “come from nowhere” and dominate search and social,
Feeling like AI is a threat instead of an advantage,
then your next step isn’t “write more posts”.
It’s build a system where every post upgrades your search visibility, your AI capabilities, and your sales process.
V8’s AI Marketing Solutions are built exactly for that.
We combine:
Strategic research on your audience and GEO.
AI-assisted content and creative production.
Automation that turns content into leads, not just noise.
👉 If you want your future customers—and their AI tools—to find your expertise first instead of your competitors’, now is the time to turn your blog into your digital brain.
See how we can turn your existing ideas, notes and talks into a search‑ready, AI‑ready content engine
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